As a busy entrepreneur, maintaining a strong online presence on LinkedIn can be challenging. But it’s worth it, as LinkedIn is a powerful platform for networking, building thought leadership, and generating leads.
One of the best ways to improve your LinkedIn presence is to consistently create and share high-quality content. But how can you do that when you’re already juggling so much?
The answer is to have a well-structured content creation process and leverage AI to help you streamline it.
In this article, we’ll walk you through a step-by-step process for creating high-quality LinkedIn content with AI, and provide examples of how to use AI tools at each stage of the process.
Step 1: Plan
The first step in any content creation process is to plan your content. This means determining your topics, formats, and goals.
Topics: What kind of content do you want to create? Consider your target audience and what they’re interested in. You can also look at current trends and industry news for ideas.
Formats: What formats will you use to present your content? Articles, videos, infographics, and polls are all popular options. You can also experiment with different formats to see what resonates best with your audience.
Goals: What do you want to achieve with your content? Do you want to increase brand awareness, generate leads, or drive traffic to your website? Having clear goals will help you create more targeted content.
How AI can help you plan your content:
- Topic generation: AI-powered topic generation tools can help you come up with new and interesting content ideas. For example, the tool Topic Idea Generator can generate a list of topic ideas based on a keyword or phrase that you provide.
- Audience research: AI-powered audience research tools can help you learn more about your target audience and what they’re interested in. For example, the tool BuzzSumo can help you identify the most popular content on a given topic.
- Goal setting: AI-powered goal setting tools can help you set specific and measurable goals for your content marketing campaigns. For example, the tool HubSpot’s Goal Tracking tool can help you track your progress towards your goals and identify areas where you need to improve.
Example:
Let’s say you’re a software entrepreneur and your target audience is small business owners. You want to create content that will help you generate leads and increase brand awareness.
You could use an AI-powered topic generation tool to come up with a list of content ideas related to small business software. For example, some of the ideas that the tool might generate include:
- How to choose the right small business software for your needs
- The 10 best small business software tools of 2023
- How to use small business software to improve your productivity
- How to use small business software to grow your business
Once you have a list of content ideas, you can use an AI-powered audience research tool to learn more about what your target audience is interested in. For example, you could use BuzzSumo to see which of the content ideas on your list are the most popular.
Once you know what your target audience is interested in, you can set specific and measurable goals for your content marketing campaigns. For example, you could set a goal of generating 100 leads per month from your LinkedIn content.
Step 2: Research
Once you have a plan for your content, it’s time to start researching. This means gathering the necessary information and resources to support your content.
If you’re writing an article, for example, you’ll need to find relevant statistics, quotes, and examples. If you’re creating a video, you’ll need to gather footage and visuals.
How AI can help you with your research:
- Information gathering: AI-powered information gathering tools can help you quickly and easily gather information from a variety of sources. For example, the tool Google Scholar can help you find academic research papers on a given topic.
- Quote finding: AI-powered quote finding tools can help you find relevant quotes from experts and thought leaders. For example, the tool QuotesDB can help you find quotes on a given topic from a database of over 1 million quotes.
- Visual search: AI-powered visual search tools can help you find relevant images and videos for your content. For example, the tool Google Images can help you find images on a given topic from a database of billions of images.
Example:
Let’s say you’re writing an article on the topic of “How to choose the right small business software for your needs.”
You could use an AI-powered information gathering tool to find relevant statistics, such as the percentage of small businesses that use software or the top 10 most popular small business software tools.
You could use an AI-powered quote finding tool to find relevant quotes from experts on small business software, such as “The right small business software can help you save time and money, and improve your overall efficiency.”
You could use an AI-powered visual search tool to find relevant images and videos for your article, such as images of small businesses using software or videos of small business owners talking about the benefits of using software.
Step 3: Outline
Once you’ve done your research, it’s time to create an outline for your content. This will help you organize your thoughts and ensure that your content is well-structured.
Your outline should include the main points you want to make, as well as any supporting evidence or examples. It should also include a clear introduction and conclusion.
How AI can help you with your outline:
- Content organization: AI-powered content organization tools can help you organize your thoughts and ideas into a logical structure. For example, the tool MindMeister can help you create mind maps to visually organize your content.
- Outline generation: AI-powered outline generation tools can help you generate a draft outline for your content. For example, the tool Frase can generate an outline based on a keyword or phrase that you provide.
Example:
Here is a sample outline for an article on the topic of “How to choose the right small business software for your needs”:
- Introduction
- What is small business software?
- Why is it important to choose the right small business software?
- Factors to consider when choosing small business software
- Size of your business
- Industry
- Budget
- Features needed
- Ease of use
- Customer support
- How to choose the right small business software for your needs
- Step 1: Define your needs
- Step 2: Research different software options
- Step 3: Read reviews and compare features
- Step 4: Sign up for a free trial
- Step 5: Choose the best software for your business
- Conclusion
- Summary of key points
- Call to action
Step 4: Create
Now it’s time to create your content! Based on your outline, start writing, editing, and formatting your piece.
If you’re creating a video, start filming and editing your footage. If you’re creating an infographic, start designing your visuals.
How AI can help you with your content creation:
- Writing assistance: AI-powered writing assistants can help you write, edit, and proofread your content. For example, the tool Grammarly can help you identify and correct grammar and spelling errors, and the tool ProWritingAid can help you improve your writing style.
- Video editing: AI-powered video editing tools can help you edit and enhance your videos. For example, the tool Descript can help you transcribe your videos, add music and effects, and remove background noise.
- Design assistance: AI-powered design assistance tools can help you design visually appealing content. For example, the tool Canva can help you create infographics, social media graphics, and presentations.
Example:
Once you have an outline, you can start writing your article. As you’re writing, be sure to use relevant keywords and phrases throughout your content. You can also use an AI-powered writing assistant to help you identify and correct grammar and spelling errors, and improve your writing style.
Once you’ve finished writing your article, be sure to proofread it carefully before publishing it. You can also use an AI-powered proofreading tool to help you catch any errors that you may have missed.
Step 5: Review and Schedule
Once you’ve created your content, be sure to review it carefully for any errors. You may also want to ask a friend or colleague to review it for you.
Once you’re happy with your content, it’s time to schedule it! There are a number of social media scheduling tools that can help you automate this process.
How AI can help you with your review and scheduling:
- Content review: AI-powered content review tools can help you identify and correct errors in your content. For example, the tool Copyscape can help you identify duplicate content, while the tool Grammarly can help you identify grammar and spelling errors.
- Scheduling: AI-powered scheduling tools can help you schedule your content for publication on social media and other platforms. For example, the tool Buffer can help you schedule posts on multiple platforms at once.
Example:
Once you’ve finished writing your article, be sure to use an AI-powered content review tool to identify and correct any errors. You can also ask a friend or colleague to review your article for you.
Once you’re happy with your article, you can use an AI-powered scheduling tool to schedule it for publication on LinkedIn. For example, you could use Buffer to schedule your article to be published on LinkedIn at a time when your target audience is most active.
Conclusion
By following these steps and leveraging AI, you can create a well-structured content creation process that will help you consistently produce high-quality LinkedIn content.
Here are some additional tips for using AI to streamline your LinkedIn content creation process:
- Use AI to generate topic ideas and research information.
- Use AI to create outlines and draft content.
- Use AI to edit and proofread your content.
- Use AI to design visuals for your content.
- Use AI to schedule your content for publication.
By leveraging AI, you can free up your time to focus on other important aspects of your business, such as networking and generating leads.
