Jobs-to-be-Done Concept: A Small Business Guide to Mastering Customer Needs
Navigating today’s vibrant marketplace can be daunting for small business owners, particularly when it feels like a playing field designed for those fluent in marketing lingo. But there’s a strategy that cuts through the complexity: the Jobs-to-be-Done (JTBD) framework. This indispensable guide illuminates the JTBD approach, empowering you to unlock […]
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